Mashrabiya | Branding
Mashrabiya is a restaurant cuisine is a very diverse cuisine with many influences, located in Saudi Arabia. Mashrabiya – as a name – it’s historical wood work and at the same time, very beautiful. It is used mainly in decorating windows from outside but it can also be used inside the house as well. Mashrabiya is a hybrid architectural element reflects the shifting cultural.
We created branding strategy starting from the logo to the details of the details inside the restaurant. We inspired the logo element from Mashrabiya architecture and draw unique patterns to reflect Mashrabiya spirit. Moreover, We posit new idea in their brand to use QR Code as a part of their marketing strategy and mirage it with the designs to achieve their goals.
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